Ep. 5 - Reverse Engineering Your Launch
In this episode of the School Hours CEO Podcast, host Danielle Gray breaks down how to reverse engineer your launch as a mom entrepreneur. She explains why a methodical, backwards-planning approach is essential when you have limited work hours, and shares strategies for creating sustainable launch assets that can be reused for future offerings.
Key Takeaways
- Start with clarity: Know exactly what your offer is, who it's for, and why they need it
- Work backwards: Plan from your launch date, giving yourself 4-6 weeks of preparation time
- Think long-term: Create launch assets you can reuse or repurpose for future launches
- Break down tasks: Create detailed checklists of each component needed for your launch
- Batch similar tasks: Record all videos at once, write all emails in one sitting, etc.
- Build in buffer time: Plan to use only 20 hours of your available 25 for unexpected situations
- Embrace imperfect action: Done is better than perfect; you can refine with each iteration
- Apply the M.O.M. Method: Manifest your vision, Organize your tasks, Master the implementation
Mentioned in this Episode
- 20-Hour Work Week Blueprint - Free resource for mom entrepreneurs
- Time Management Video - Previous content about efficient time use
- Why I Work 20 Hours Instead of 25 Video - Explanation of buffer time concept
Connect with Danielle
- Website: www.daniellegraycoaching.ca
- Instagram: www.instagram.com/mindsettomanifest
- Free Resources: www.daniellegraycoaching.ca/free-resources
